Kayla Allen
Focus Areas:
Healthcare technology
Graphic Design
Digital Marketing
Events & Experiences
Education:
University of Georgia
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Bachelor of Arts, Journalism
Bachelor of Arts, English
Work Experience
January 2019 - January 2022
Brand Manager | XSOLIS
Creative lead and brand storyteller.
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Creative direction, design, and execution of creative assets across departments
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Brand identity: design & copy style guides
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Presentations and sales collateral
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Web design
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Trade shows & events
February 2022 - Current
Sr. Marketing Strategist | CarePort, powered by WellSky
Develop & execute marketing strategy for hospitals & health systems.
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Product marketing
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Email Marketing & Automation
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Trade shows & events
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Webinars
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Presentation & sales collateral
January 2017 - December 2018
Head of Marketing | FarmVet
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Led an omnichannel marketing team with a digital-first strategy.
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Campaign Planning
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Creative Direction
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Vendor Partnerships
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E-commerce Strategy
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Lead Generation
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Email Marketing & Automation
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Trade Shows
March 2015 - May 2016
Graphic Designer II | Gannett, USA Today Network
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Visual storyteller and graphic designer for daily and weekly publications across multiple states.
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Attained national attention for the Montgomery Advertiser by designing a Cyber Monday illustration that was showcased as the Poynter Institute’s “Page of the Day.”
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Page layout and design for news and editorial content on deadline in a high-pressure environment.
August 2013 - March 2015
Graphics Editor | The Marietta Daily Journal
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Illustrator, visual designer, paginator, and copy editor for flagship paper, special sections, and smaller daily/weekly publications.
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Earned 3+ design awards from the Georgia Press Association.
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Designed and implemented a new brand identity for two daily publications.
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Collaborated with copy desk chief, newsroom editor, and managing editor to develop and implement a creative strategy.
May 2016 - January 2017
Creative Marketing Strategist | FarmVet
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Designed high-impact print & digital content
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Managed website copy and visuals
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Designed print collateral to support sales campaigns
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Planned and executed marketing events